Case studyThe Amazings / Organic audience growth
Building an audience around the Algarve.
A Portugal travel media project connecting short-form storytelling, local discovery and tourism partnerships.
- Content views across social media
- 10M+
- Followers across platforms
- 30K+
- Pieces of content exceeding 100K views
- 15+
01 / The project
Local experiences, told with curiosity.
The Amazings is a Portugal travel media project focused primarily on the Algarve. The content covers places, food, culture, tours and local experiences across Instagram, Facebook and TikTok.
The editorial challenge is to make a place or experience worth stopping for, then turn that initial attention into a useful travel discovery.
02 / Content strategy
Building repeatable reach.
I manage research, scripting, filming, editing, publishing and analytics. The process brings together hooks, storytelling, pacing and packaging, with audience response informing subsequent content.
The project has repeatedly generated posts and videos reaching 100K+ views. More than 15 pieces of content have exceeded that threshold.
- 01Research the experience
- 02Develop the hook & story
- 03Film & edit
- 04Publish & analyse
Outcome
10M+ content views and 30K+ followers across platforms, built through organic social discovery.
03 / Commercial development
Connecting attention with local experiences.
Alongside content production, I manage partner communication and commercial positioning. The project has developed a network of tourism and experience partners across the Algarve.
Revenue development includes affiliate partnerships, tourism partnerships, paid collaborations and experience referrals. The long-term positioning is an Algarve discovery media platform connecting its audience with local partners.
- Kayak, dolphin and cave tours
- Catamaran experiences
- Food tasting and other Algarve tours
Supporting the story