Marketing & Growth
Growth, with the systems behind it.
My work connects acquisition, product experience and marketing operations — from introducing subscriptions at Avasam to organising marketing delivery across five divisions at Central YMCA.
01 / Selected examples
The work in practice.
01 / SaaS growth & monetisationAvasam
SaaS monetisation, onboarding and product growth.
~£20K/month recurring subscription revenue
02 / Marketing operationsCentral YMCA
Centralised planning, campaign delivery and performance reporting.
Five divisions. One central marketing workflow.
03 / Commercial strategy & automationKai
Brand repositioning, client targeting and marketing automation.
~10 catering companies in acquisition discussionsWider experience
From the opportunity to the work.
Through PonderMapp, I also delivered positioning, funnels, landing pages, email lifecycle sequences, CRM workflows and performance tracking for founders and businesses.