Growth & commercial
Growth strategy · SaaS monetisation · Acquisition · Conversion optimisation · Partnerships
About / Octavian Ungureanu
My strongest work sits where marketing, product, systems and commercial outcomes meet.
I’ve worked across SaaS, consulting, catering and organisational marketing. Alongside those roles, I build media projects and produce the content myself.
That means moving between the commercial question and the practical work: shaping a subscription model, designing a CRM workflow, or editing a story that earns someone’s attention.
01 / Capabilities
Growth strategy · SaaS monetisation · Acquisition · Conversion optimisation · Partnerships
Campaign planning · Lifecycle marketing · CRM systems · Process design
HubSpot · Zapier · AI-powered workflows · Lead qualification · CRM architecture
GA4 · Google Tag Manager · Search Console · Attribution · Hotjar
SEO · Google Ads · LinkedIn Ads · Email · YouTube · Organic social
Premiere Pro · After Effects · Photoshop · Canva · Adobe XD